New Storefront Illustrations
We’ve been developing the new MegaMac website over quite some time now, even beyond our launch in February this year and during the process, we spent a lot of time restructuring all of our product categories – figuring out what fits best, moving things around, and cleaning up the shop.
Normally, the brands we sell supply their own photography and campaign images which means MegaMac itself hasn’t really had its own imagery. So with the update on the website we set out to change that.
Jonas Zieher, Creative Director at ACRE, our creative partner, observed that tech retail often looks and feels the same: clean, sterile, full of sharp corners and flawless product renders. So we decided to do something different. Something handmade, drawn and joyful – a visual language you don’t often see in the tech space.
We started looking for illustrators and when we found Yana’s work, we knew immediately she was the right fit.
How Do You Draw an Online Store?
For Yana, this was a bit of a shift. Her usual work is focused on beautiful holiday scenery and landscapes, not tech gear.
Instead of giving her a massive, rigid brief, we started with a simple idea: What if MegaMac wasn’t an online shop, but a real-life store? What would the space look like, and what would the atmosphere feel like?
That was the starting point. We spent about two months working together, going through the illustrations one by one. Yana would start with a digital sketch to be able to move things around – adding a plant here, putting a couple more products on a shelf there, or making a frame feel a bit warmer. Once the visual was locked in, she drew the final versions entirely by hand.
Why We Chose a Real Artist Over AI (And What Came Out of It)
We use AI in some areas of the business – it’s a great tool. But for this project, working with a real person felt important.
We didn’t want the process to be someone sitting alone in front of a computer, endlessly typing prompts. Working with Yana brought real collaboration into the project: zoom calls, bouncing ideas back and forth and using that energy to create something unique.
The products we sell are for humans and especially creators, so it felt right to support human creators.
Where to Spot Them
Take a look around the new category pages – Shop, Cases, Straps, Charging, Tech, Photography and Lifestyle – to see them, and make sure to check out Yana’s Instagram @by.yana.boyko to see more of her work.
We’re also about to roll out new shipping bags featuring the illustrations, so you’ll soon see them arriving with your orders.
