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12 Jan 2023 · 6 minutes read
· by Josephine Nuamah

Apple Rumours for 2023

Happy New Year from Megamac!

To start the first blog of the year with a bang, we have gathered all the Apple information anticipated for Apple’s releases this year.

From iPhones, to MacBooks and even AR headsets, get prepared for a year full of innovative tech! 


As we look ahead to 2023, it's natural to wonder what new products and updates Apple has in store for us. While it's always difficult to know for sure what the tech giant has up its sleeve, there are a few rumours and predictions that have been making the rounds. Here are some of the products that we might see from Apple in 2023...

iPhone 15

There is never any doubt that Apple’s launch of its next generation of iPhones will be set to be released in the Autumn following its September tradition.

Given the decline in sales of the iPhone 14 Plus models, we may not see this continued in the iPhone 15 generation.  Bloomberg’s Mark Gurman has stated that Apple may take a new direction and replace the “Pro Max” term with “Ultra” also used in the Apple Watches to differentiate the higher-end iPhones from the standard iPhones.

We expect the look of the new iPhones to continue with the current design alongside the new Dynamic Island which could feature in the standard iPhone 15 models and not just the Pro. 

Some other iPhone features include potentially bringing back the Touch ID concept. With fingerprint recognition technology, Touch ID could be integrated  into the display of its devices alongside Face ID. This would allow users to unlock their phone simply by touching the screen, rather than using a separate fingerprint sensor.

Apple analyst Ming-Chi Kuo, a reliable source has indicated that Apple is soon set to change the lightning charging port to USB-C in order to comply with European regulations. This will ease European production as well as charging for iPhone users.

We expect to see common improvements to the camera quality, battery life and overall CPU processing of the iPhone for a better user experience. 

Watch Series 9 

Alongside the release of the iPhones, we also expect Apple to launch Apple Watch series 9. We do not expect any major design changes as Apple have kept this quite consistent since the series 4 models and with the Watch Ultra release, the major differentiators may be set aside for the higher-end model.

Some rumours have been speculated to suggest that the Apple Watch will have improvements to its health features as well as battery life. The expectations for the Apple watch pertain to being similar to the previous models so we hope to hear more regarding this product in the upcoming months. What particular feature would you be interested in seeing in the new Apple Watch? 

AR/VR headset

There have been rumours for a while now that Apple have been working on a virtual reality (VR) or augmented reality (AR) headset to challenge that of potentially Meta Quest headset and even the Oculus. This would allow users to experience immersive content and potentially even interact with the real world in a more intuitive way. It's unclear what this headset would look like or what it would be capable of, but it could potentially be a game-changer for the AR/VR and for Apple to solidify their presence in the industry.

Concept product designed by Antonio DeRosa

M2 Macbook Pro 

It's been a while since we've seen a major update to the MacBook Pro, and it's rumoured that Apple is working on a new version of the popular laptop. Consumers and tech lovers are hoping to see 14” and 16” MacBook Pro models with M2 Pro and ‌M2‌ Max chip options as only the 13” currently exists for purchase. Many rumours have been circulating that we expect to see this release in the Apple Spring Event to kick-start the tech year but other sources have been reluctant to narrow down a more specific timeframe for the new release.

It's unclear exactly what updates and improvements we can expect, but speculation includes a more powerful processor, a higher-resolution display, and perhaps even a new design.

AirPods Max 2 

One exciting release that we could expect in 2023 would be a successor in the AirPods Max range. Since the release 2 years ago, we have seen Apple make innovative improvements to their other AirPod products where the Max’s are falling behind considering this the premium version of the range. 

Bloomberg’s Mark Gurman claimed in October of 2022 that the next iteration of the ‌AirPods Max ‌will feature USB-C and launch "by 2024” which would be a smart move if iPhones are set to take this step also. Beyond this single feature, no concrete rumours from reliable sources about what the new model could offer have been entertained – but there is some evidence that could provide some interesting indications about what to expect.

M2 Macbook Pro
Concept colours for AirPods Max 2 

Mac Mini

Another product which has yet to see a recent iteration is the Mac mini. Rumours suggest that Apple is developing a new Mac mini set to release in the Spring Apple Event also that will use next-generation M2 and M2 Pro chips. This means faster CPUs, better graphics performances and potentially extending its support from single to dual display.


Towards the end of the year, it may be expected to also see an update in the 2021 M1 iMacs to the new M3 processing chip, skipping out the M2 series to propel the new integration of these chips in their products if to be released. 

Gurman has also added that Apple remains interested in a new iMac Pro with Apple silicon, but that it has faced delays internally and could be seen in later years.

iPad Mini (6th Gen)

Last year, we saw major improvements to the iPad ranges with new chip updates, better camera features, Apple pencil improvements and more. The last to see an update has been the iPad mini so we can assume that Apple will focus its efforts here. 

It has been stated by Ming-Chi Kuo that the iPad mini would only see updates specifically to its base specs but not significant design changes to keep this as its price point.


In early 2021, Apple had announced the discontinuation of the HomePod and solely focused on its mini version to integrate themselves into the smart home industry.

Both Gurman and Kuo agreed that Apple will most likely release a fuller sized HomePod again in early 2023 but Apple’s aim will be to create a visual screen home system to rival that of the Google Nest and the Amazon Echo Show. 


What Apple rumour are you most excited for this year? Chat to us on Instagram or Twitter, we’d love to hear your thoughts :)


Published 12 Jan 2023 by Josephine Nuamah
Josephine Nuamah
E-commerce Executive

When Josephine isn't busy dealing with customer queries....she is busy getting all the latest content about trends in technology.

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