What is Apple Car?
Apple Car, also referred to as Project Titan, was confirmed as a project in the making in 2017, when Apple's CEO Tim Cook spoke publicly about Apple's work on a self-driving car. It is still uncertain, however, whether Apple is building a fully autonomous car or a self-driving technology that could be integrated into any vehicle.
Apple Car, also referred to as Project Titan, was confirmed as a project in the making in 2017, when Apple's CEO Tim Cook spoke publicly about Apple's work on a self-driving car. It is still uncertain, however, whether Apple is building a fully autonomous car or a self-driving technology that could be integrated into any vehicle.
Manufacturer?
Apple will work with a manufacturing partner to produce the vehicle or integrated technology. Apple has reportedly been in talks with a number of manufacturers including Hyundai, Volkswagen and Nissan - but so far none have been confirmed to have established a successful deal. The more recent candidates for 2021 to watch out for include Honda, Stellantis and BMW.
Price?
The Apple Car is likely to be marketed as a "very high-end" model or "significantly higher" than a standard electric vehicle. Of course with little to no information on whether the Apple Car will be a vehicle or a software, it's almost impossible to predict how much it'll cost. While pricing for Apple Car is unclear right now, we should expect a premium price tag.
When?
Apple analyst Ming-Chi Kuo believes we won't see Apple Car for another few years - somewhere between 2025 to 2027 at the earliest. The major roadblock for the company remains in securing a deal with an automotive manufacturer.
